We support and prioritize the people who are least represented in and outside of the rainbow umbrella. Queer Global is an organization that puts people of color, disability, size, education, and of locational and financial oppression first.
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We are a curated community of listeners and doers, who pride ourselves in sorting through the noise so you don’t have to.
They seperate their accessible language into 3 levels- A, AA, and AAA. Complying with A and AA is most common, however important to keep AAA in mind
I made a google form in order to gather data about the user. This helped me learn more about our target audience. I picked a couple of simple questions to start it off:
I then introduced questions that allowed the user to explain their knowledge and experience with the LGBTQIA+. I went further and added questions about how accessible is information and events about or for the LGBTQIA+ community.
Once we had about 80 participants, my team would weed down and figure out our target audience. We selected 7 participants and I conducted an interview via google meet. The main pain points for our primary users revolved around the lack of knowledge and resources for LGBTQIA+ community.
When it came to prototyping, we had to make a wireframe to illustrate how the app was going to look based on our persona. This app had to cater to the persona's needs and wants.
Once we had about 80 participants, my team would weed down and figure out our target audience. We selected 7 participants and I conducted an interview via google meet. The main pain points for our primary users revolved around the lack of knowledge and resources for LGBTQIA+ community.
Keeping all this in mind while wireframing helped our group to empathize with the user and remember this app isn't for us, but it is for our users.
We started by defining the visual language of the app to create a design system to work from. Overall we wanted a design that was casual and geared towards a colorful/bright environment. I had the other team members work on the visual elements while I worked on creating the high-fidelity prototype including the layout and interactions.
Research is important. Good research is even more important. It is extremely beneficial to get as much information from interviews as possible as you never know what details will prove to be crucial down the road. I learned from this project that when we had those "How should this look" or "How should this function" our research was able to help aid me in answering those questions. The amount of research is reflexed in the design, we wanted to make a very unique experience without making the user learn how to use our website.
This was the first time I was able to dive into WCAG & ADA Compliance, and I will take all this into my future designs. I feel that many websites and apps neglect users with visual or mental impairments.