Ralston Fitler

Who is Ralston Fitler?

I’m a creative thinker and problem solver. My process is simple: Discover, Define, Design, then Develop. I enjoy sketching and whiteboarding solutions—anything that helps bring UX ideas to life and share them clearly with others.

Ralston Fitler Portrait
Resume (Download)

Product Manager

C.W. Matthews Contracting

Oct 2022 – Present

I support project design and coordination efforts by collaborating with engineers and project designers to streamline technical workflows and improve communication across teams. I contribute to the development and organization of digital plans, ensuring accuracy in design specifications and alignment with project requirements. By working closely with cross-functional stakeholders, I help identify usability challenges in design documentation and assist in refining processes for more efficient project execution. My role emphasizes attention to detail, system organization, and the integration of user-centered thinking into infrastructure planning and execution.

Product Designer

Ford Motor Company

Apr 2022 – Aug 2024

I applied a large-scale design system across multiple web-based tools to ensure visual consistency and scalability throughout dealer platforms. I designed and iterated on wireframes and prototypes in Figma, which led to a 35% reduction in time-on-task for key inventory workflows. Collaborating closely with developers, product managers, and stakeholders during Agile sprints, I aligned UX solutions with evolving business goals. I also contributed to ongoing usability improvements by synthesizing user testing insights and feedback into actionable design updates. Additionally, I documented design decisions, maintained version control, and supported seamless handoffs to development.

UX Designer

22 Miles, Inc.

Jun 2021 – Mar 2022

I designed responsive user flows for enterprise-level digital signage and wayfinding systems used by Fortune 500 clients, ensuring intuitive navigation and accessibility. To maintain visual consistency, I leveraged and extended modular design elements within an existing component library. Throughout iterative design cycles, I actively participated in testing sessions, design reviews, and team critiques to refine and enhance the user experience. By creating high-fidelity visuals and prototypes in Figma, I helped improve stakeholder alignment and boosted engineering velocity.

UX Designer

Queer Global

Sep 2020 – Jan 2022

I designed and launched a mission-driven nonprofit platform that increased visitor engagement by 70% in its first quarter. To shape early user flows and prioritize features, I conducted user interviews and competitive audits, ensuring the product met both user needs and organizational goals. I also created responsive wireframes and prototypes with a strong focus on inclusive, accessible user journeys across both mobile and web platforms.

UX Designer

PlanIt Mobile App – Contract

Mar 2020 – May 2020

Created low and high-fidelity prototypes based on a primary persona. Conducted paper prototype testing and applied feedback iteratively.

UX Lead

Life-Up Mobile App – Contract

Oct 2019 – Dec 2019

Led a team of designers to create a fitness app using goal-directed design. Defined workflows, personas, and conducted usability testing.

Education

Kennesaw State University

Bachelor of Science – Interactive Design (GPA 3.6)

Aug 2016 – Jul 2020

Immersive training in UX/UI under seasoned professors. Built a complete portfolio from scratch. Gained experience conducting user interviews, creating personas and flows, prototyping, and running usability tests.

Additional experience included brand identity work: name creation, logo design, and crafting full style guides.